Indoor Atlas uses magnetic variation to map the great indoors
Venture Beat – HELSINKI — It’s easy to get lost in cavernous indoor spaces like shopping malls and Las Vegas casinos. Indoor Atlas is one of many tech companies racing to map indoor spaces, and it uses an approach that is similar to how turtles and lobsters navigate the oceans. The Helsinki-based startup senses magnetic variation. It […]
Baidu Invests in Finnish Software Developer IndoorAtlas
HELSINKI—IndoorAtlas says China’s leading search engine Baidu Inc. has invested $10 million in the Finnish software developer, whose indoor mapping platform can help retailers track their customers’ movements inside buildings. IndoorAtlas was founded in 2012 by a group of research scientists at the University of Oulu in Finland. The company, which has offices in Oulu and in Mountain […]
New York Times: “Mapping Our Interiors”
New York Times – May 18, 2014: Sure, that’s your office cubicle. Your corner store. Maybe even the layout of your furniture in your living room. But that doesn’t mean that soon we won’t all be peering at it, too. That is because two trends, location technology and crowdsourcing, may soon converge. If they do, […]
Indoor Atlas Named Northern Europe’s Hottest Start-Up
Finland’s tech scene is booming. The country is home to successful companies like Rovio, the maker of Angry Birds, Nokia, and multibillion-dollar gaming company SuperCell. In Finland tech ecosystem alone, the start-ups are highly supportive of each other. The Finnish government also provides financial assistance to start-ups to fuel its ecosystem. Last year, Finnish government-backed public […]
WSJ Live Interviews Indoor Atlas’ Founder & CEO Dr. Janne Haverninen, Ph.D.
The Wall Street Journal: GPS has revolutionized the way people get from place to place but it hasn’t prevented people from getting lost once they reach their destination. A new app aims to change all that by introducing indoor GPS to the shopping experience that helps orient shoppers to items. Dr. Janne Haverninen, CEO of […]
ABC NEWS: “Taking Mobile Technology to the Next Level”
ABC News story on “Taking Mobile Technology to the Next Level” features an interview with Indoor Atlas‘ Founder & CEO, Dr. Janne Haverinen, Ph.D. discussing the new frontier in location–indoor mapping & positioning, and how Indoor Atlas’ technology using smartphones and the earth’s magnetic fields is changing how we see the great indoors.
Mobility Ventures Invests in Indoor Atlas’ €500,000 Seed Round
Mobility Ventures Invests in Disruptive New Indoor Location & Positioning Technology Using Earth’s Magnetic Fields Offering Centimeter Accuracy Mobility Ventures, a leading global venture capital firm in wireless, today announced an investment in a new disruptive indoor positioning and mapping technology company called Indoor Atlas Ltd. which is the world’s first company to utilize magnetic […]