INDOOR ATLAS HOPES TO UNLOCK THE “HOLY GRAIL OF ADVERTISING” WITH MAGNETIC-FIELD MAPPING
Fast Company: With today’s technology, it seems like almost every bit of Earth has been mapped–even parts of the underwater world. But it’s a different story inside buildings. With the accuracy of GPS faltering indoors and radio waves providing marginal improvement, navigating inside isn’t as simple as firing up a maps application. IndoorAtlas believes it has found […]
WSJ Live Interviews Indoor Atlas’ Founder & CEO Dr. Janne Haverninen, Ph.D.
The Wall Street Journal: GPS has revolutionized the way people get from place to place but it hasn’t prevented people from getting lost once they reach their destination. A new app aims to change all that by introducing indoor GPS to the shopping experience that helps orient shoppers to items. Dr. Janne Haverninen, CEO of […]
ABC NEWS: “Taking Mobile Technology to the Next Level”
ABC News story on “Taking Mobile Technology to the Next Level” features an interview with Indoor Atlas‘ Founder & CEO, Dr. Janne Haverinen, Ph.D. discussing the new frontier in location–indoor mapping & positioning, and how Indoor Atlas’ technology using smartphones and the earth’s magnetic fields is changing how we see the great indoors.
Mobility Ventures Invests in Indoor Atlas’ €500,000 Seed Round
Mobility Ventures Invests in Disruptive New Indoor Location & Positioning Technology Using Earth’s Magnetic Fields Offering Centimeter Accuracy Mobility Ventures, a leading global venture capital firm in wireless, today announced an investment in a new disruptive indoor positioning and mapping technology company called Indoor Atlas Ltd. which is the world’s first company to utilize magnetic […]