Geomagnetic location firm IndoorAtlas scores $10M investment from Baidu
The Chinese search giant Baidu has invested $10 million in IndoorAtlas, a Finland-based provider of geolocation technology. IndoorAtlas is an interesting outfit – it uses the Earth’s geomagnetic field to establish the user’s location, rather than just relying on wireless signals such as those from Wi-Fi routers, Bluetooth beacons or GPS satellites. This means it will work indoors […]
Baidu Invests in Finnish Software Developer IndoorAtlas
HELSINKI—IndoorAtlas says China’s leading search engine Baidu Inc. has invested $10 million in the Finnish software developer, whose indoor mapping platform can help retailers track their customers’ movements inside buildings. IndoorAtlas was founded in 2012 by a group of research scientists at the University of Oulu in Finland. The company, which has offices in Oulu and in Mountain […]
5 European Startups That Google Should Fund
Google recently announced that it will begin investing in European startups. The company’s venture fund, Google Ventures, already assists local startups, including Flatiron Health (the oncology industry’s first cloud-based data platform) and SynapDx (which is working on a blood test for early Autism detection). Now the company has set its sights on a new market. Google hasn’t announced […]
INDOOR ATLAS HOPES TO UNLOCK THE “HOLY GRAIL OF ADVERTISING” WITH MAGNETIC-FIELD MAPPING
Fast Company: With today’s technology, it seems like almost every bit of Earth has been mapped–even parts of the underwater world. But it’s a different story inside buildings. With the accuracy of GPS faltering indoors and radio waves providing marginal improvement, navigating inside isn’t as simple as firing up a maps application. IndoorAtlas believes it has found […]