Apple, Android & Social Media Redefining Wireless Communications
Apple, Android and social media platforms are serving to raise the bar for how wireless users connect and communicate. Today’s wireless users are redefining usage habits and interactivity in ways unseen since the first cellular networks were launched in 1983. With the continuing popularity of smartphones (over 295 million sold in 2010), driven by iPhone 4G, various Android devices offered by leading device manufacturers such as Samsung, HTC, Motorola, LG and others, plus the rise of tablets, driven by the hugely popular iPad, today’s wireless subscribers are downloading apps—almost 10 billion were downloaded last year—and accessing and interacting furiously, for example over 17 apps on average per day on iPhones.
Today’s wireless networks are being over consumed in terms of capacity, coverage and bandwidth throughput by these always connected subscribers who are taking usage of their high resolution cameras and/or HD video conferencing capabilities of their smartphones or tablets to “upload” their rich media content—images and video from their wireless devices to social networks to new heights. For over a decade, when most of the industry was focused on downlink enhancement, Magnolia Broadband with vision and foresight had invested over $60 million in inventing and patenting Mobile Transmit Diversity (“MTD”), a beam forming technology that is field proven to provide 4dB or more of additional uplink margin in operator networks. Magnolia Broadband’s Mobile Transmit Diversity technology offers the wireless network operators the only solution that is viable, cost effective and highly scalable and which significantly improves bandwidth throughput while also improving coverage and capacity at the cell edge (i.e. in-building).