Matthew Snyder, Pioneer in Mobile Marketing, Advertising, Search and Digital Media
Matthew Snyder is a seasoned technology and business leader with a 20+ years experience that includes executive and development positions at both Nokia and Sony Corporation. His track-record spans from developing award winning consumer electronic products, program managing mobile device teams to creating new innovative consumer mobile services in music, video, game design, user-interactivity design, search, and location-based social media advertising. Matthew has been a pioneer in the new emerging areas of mobile search and mobile advertising. He can be quoted to be one of the first individuals to bring the word “mobile” to search globally, and with his latest passions around mobile as the ultimate cross-media platform, he created ADObjects Inc. (Analog traditional media and their evolution in a new media Digital landscape) and has served as an advisor to Mobility Ventures since 2006.
Most recently, Matthew was the Head of Strategy and Business Development in Nokia’s Multimedia Business Group, and launched a new form of mobile advertising network exchange called the Nokia Ad Connector. That effort led to the acquisition of Enpocket for the consolidated of Nokia’s advertising efforts. He has collaborated in many mobile industry efforts through organizations such as the MMA (Mobile Marketing Association), IAB (Interactive Advertising Bureau) and Jupiter Media’s mediabistro.com platform. He is a frequent keynote speaker, conference chair and advisor to many mobile industry events. He has been part of several Government trade delegations to China and Japan as a mobility expert plus his fluency in Japanese and Mandarin.
Just prior, he was General Manager, Nokia Search and built not only the horizontal business strategy of Nokia Mobile Search with global partners such as Yahoo, Microsoft, Google, Baidu, but lead the business effort with ten’s of European, North American and Asian local directory companies mashed-up with search on Nokia Maps with Navteq. These efforts led to the consolidation strategy to acquire Gate5 and for Nokia to take leadership in the location based services space.
Matthew had spent 18 years in Japan as a developer, program manager and business strategist in both Sony and Nokia. He is fluent in Japanese and English and has a working knowledge of Mandarin. Currently Matthew resides in Vancouver, British Columbia and New York City.
Matthew has a dual-degree in Engineering and Asian Studies from University of Illinois- Urbana/Champaign.