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News in 2014 November 25, 2014

Indoor Atlas uses magnetic variation to map the great indoors

Venture Beat – HELSINKI — It’s easy to get lost in cavernous indoor spaces like shopping malls and Las Vegas casinos. Indoor Atlas is one of many tech companies racing to map indoor spaces, and it uses an approach that is similar to how turtles and lobsters navigate the oceans. The Helsinki-based startup senses magnetic variation. It […]

News in 2014 September 5, 2014

Geomagnetic location firm IndoorAtlas scores $10M investment from Baidu

The Chinese search giant Baidu has invested $10 million in IndoorAtlas, a Finland-based provider of geolocation technology. IndoorAtlas is an interesting outfit – it uses the Earth’s geomagnetic field to establish the user’s location, rather than just relying on wireless signals such as those from Wi-Fi routers, Bluetooth beacons or GPS satellites. This means it will work indoors […]

News in 2014 September 2, 2014

Baidu Invests in Finnish Software Developer IndoorAtlas

HELSINKI—IndoorAtlas says China’s leading search engine Baidu Inc. has invested $10 million in the Finnish software developer, whose indoor mapping platform can help retailers track their customers’ movements inside buildings. IndoorAtlas was founded in 2012 by a group of research scientists at the University of Oulu in Finland. The company, which has offices in Oulu and in Mountain […]